Belmont Medical Technologies

With a private equity investment, fresh leadership, and an eye toward growth, Belmont Instrument sought to raise the level of its brand presentation. The company is known for ‘the Belmont,’ a life-saving temperature regulation medical device found in the most critical care locations - such as the ambulance, ICU, ER, and battlefield.

The identity evolution was about maintaining heritage AND planning for growth. ‘Belmont’ was retained in the name while adopting a more energetic descriptor. The logo recalls the curvature of the Belmont rapid infuser (its flagship product) and nods to temperature via color. Belmont Medical is now well-positioned to tell its growth-oriented story and to galvanize teammates and clients alike. The company is deeply trusted by the heroes of critical care - now its brand rises to the same level.