Penn Community Bank

As the second largest mutual bank in Pennsylvania, Penn Community Bank was uniquely poised for continued growth – both through branch/territory expansion, but also by activating those in the area to capture additional market share.

With a focus on growing both the consumer side of the business but with an emphasis on commercial customers, this campaign was designed to overcome the inherent education gap on what defines a mutual bank and to differentiate PCB from other financial institutions. The core idea “Here We Grow.” powered the entire brand campaign. The brand campaign came to life through grid work, iconography, and imagery that spanned across a full range of campaign materials – print, out of home, digital, and videos.