PhysicianOne Urgent Care

As one of many urgent care practices in a booming market, Urgent Care of Connecticut sought to separate themselves from the competition and position their brand for expansion.

The new name suggests the importance – to the company and market – of doctor quality, with the “Urgent Care” descriptor conveying the convenience inherent in this emergent medical services sector. A fully integrated brand concept was developed – from identity to corporate materials to signage/experience to digital and traditional marketing.