Workhorse Brewing Company

Beyond making great tasting beer, Workhorse needed help building a brand that reflected the team’s spirit and dedication to their craft and customer. Having already settled on a name, the brand was crafted around an industrial, hard working ethos that the term workhorse embodies. In a market full of gimmicks and hooks, we sought to take the spirit of hard work and authenticity to design a brand that connected with both the traditional male target of the craft beer industry, but also with women and non-craft beer drinkers alike.